Did you ever think to live your life without Facebook?, Did you believe that It would be ok to live without cell phones?? Ok let us take you little more into examples ARE you still using big hard drives to manage your big data?? IF your answer is “NO” congratulation!! You are already entered into the DIGITAL WORLD.
Digital Marketing refers to promotions and advertising done through digital channels such as Search Engines, Social Networks, Emails and Mobile Applications.
IF you are not familiar with these terms and not a tech guy than after reading all these terms your mind would be questioning you what these terms are, what they do and which sort of marketing are they talking about?
LET US UNDERSTAND THE BASIC CONCEPTS OF DIGITAL MARKETING
- SEO (SEARCH ENGINE OPTIMIZATION)
SEO is considered as the most important element for any business looking to go on Internet, It’s a TECHNICAL setup to reach top of listings in google search. The goal of SEO is to attract visitors to your website when they search for products, services or any information about your product.
- PPC (PAY PER CLICK)
In simple words it is the quickest way to reach top of Google listings. Google charge you only when your ad is click, let me explain you further more. Did you ever post any advertisement in classified news paper? What they do is they charge some money from you and provide you the space. The more you pay the more attention you get.
Same is the way with PPC, Google provide you space according to your specific audience!
- CONTNT MARKETING
What you do while sitting all over internet? You read content from different sources. According to the world renown marketer 61% of the consumer buying decision is influenced by custom content. It also cost 62% less than tradition marketing.
So adding valuable content to your business page or website makes you source of information to your customers.
- SOCIAL MEDIA
Social Media has become greatest source of information exchange in today’s world, do you think that you can live without Facebook, twitter, Instagram or WhatsApp? What if I tell you that about 47% of world’s internet population is on Facebook. People seek information from these medians of information and as a result marketer around the world is focusing more on these networks to increase numbers of sales and getting customers instead of using traditional methods.
- MOBILE APPS
Companies are spending greater amount of money on marketing through mobile apps, Reason? They realize the fact this generation revolves around mobile devices, so it’s necessary for marketers to understand how they can communicate on this extremely personal channel.
There are many ways to market directly on mobile devices, using PUSH Notifications is one of them.
Email marketing is old but still not less than a gold, it is still considered as one of the most direct method to reach your customer. People are attached to their Emails. How many times you open your Email account daily? I think you understand what we are trying to explain!
Email is still one of the most effective way to market products and services and it is going nowhere in near future.
Almost every company doesn’t matter small or big has strategically getting benefits from electronic modes of marketing and it has became the base line for small enterprises to get customers by spending little amount on marketing.
If I must write the definition of Digital Marketing, I will write that “AN INTELLIGANT EFFORTS MADE BY COMPANIES TO REDUCE MARKETING COST AND INCREASE SALES” is called DIGITAL MARKETING.